Iryna Kupchynska holds a Master degree in Public relations of Kyiv National Taras Shevchenko University. Her research was concentrated on Ukraine’s image and stereotypes in mediacoverage on Ukraine.
Currently Iryna Kupchynska is a project coordinator of NGO”Ukraine’s Image Agency” and editor-in-chief of the “Oko”, program, that collects and analyses articles on Ukraine in foreign media. She also was invited as a lecturer on media ethics in UN Women projects.
Iryna has a profound interest in literature and different forms of cultural diplomacy. She is also a member of “Global Ukrainians” network and initiative “Razom for Ukraine”.